Attention, sports fans: All those boos you’ve stored up over the last few months? Now that sports are tipping off again, they’re suddenly a matter of national urgency.
Last Tuesday, when live boxing jabbed its way back onto TV, ESPN partnered with a startup called Hear Me Cheer to sprinkle in people’s at-home reactions.
Hear Me Cheer works like this: You run a recording of yourself in front of your TV. When you start hollering, the site grabs the audio, adds an acoustic effect to make it sound like you’re in a stadium, and relays it back to ESPN.